douyin Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 11 Jun 2024 04:08:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png douyin Archives | Sekkei Digital Group 32 32 211799279 Advertising in China: Best Strategies To Try This 2024 https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-in-china-best-strategies https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/#respond Tue, 28 May 2024 16:00:36 +0000 https://newsite.sekkeistudio.com/advertising-in-china/ China's e-commerce landscape is rapidly evolving, now standing as one of the world's largest markets. This growth has made digital advertising an essential tool to reach modern Chinese consumers. With the growing middle class and increasing purchasing power, the country’s digital ad spending is expected to rise significantly.

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]]> https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/feed/ 0 3075 Top 6 Social Commerce Platforms in China [Marketer’s Guide] https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=top-social-commerce-platforms-in-china https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/#respond Tue, 21 May 2024 16:00:54 +0000 https://newsite.sekkeistudio.com/social-commerce-china-2022/ Online shopping has surged in popularity worldwide because of the convenience brought by social commerce platforms. The ability to view and examine feedback from fellow consumers made these sales channels more credible and reliable in the eyes of modern shoppers.

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]]> https://sekkeidigitalgroup.com/top-social-commerce-platforms-in-china/feed/ 0 6221 520 Festival in China: Unofficial Chinese Valentine’s Day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/?utm_source=rss&utm_medium=rss&utm_campaign=520-festival-in-china-unofficial-chinese-valentines-day https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/#respond Mon, 20 May 2024 02:40:51 +0000 https://sekkeidigitalgroup.com/?p=34535 Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.

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]]> https://sekkeidigitalgroup.com/520-festival-in-china-unofficial-chinese-valentines-day/feed/ 0 34535 How to Open a Douyin E-commerce Store [Full Guide for New Brands] https://sekkeidigitalgroup.com/how-to-open-a-douyin-e-commerce-store/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-open-a-douyin-e-commerce-store https://sekkeidigitalgroup.com/how-to-open-a-douyin-e-commerce-store/#respond Tue, 14 May 2024 16:00:06 +0000 https://newsite.sekkeistudio.com/douyin-ecommerce-store-setup/ Did you know that Douyin is the second most popular social media app in the Chinese market? In fact, this platform has garnered an enormous user base of over 750 million daily active users in 2024. Since its catapult to fame, this channel has become the go-to app for businesses to connect with Chinese consumers.

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]]> https://sekkeidigitalgroup.com/how-to-open-a-douyin-e-commerce-store/feed/ 0 5910 Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market https://sekkeidigitalgroup.com/cosmetics-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=cosmetics-trends-in-china https://sekkeidigitalgroup.com/cosmetics-trends-in-china/#respond Fri, 10 May 2024 16:00:08 +0000 https://sekkeidigitalgroup.com/?p=20141 China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.

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]]> https://sekkeidigitalgroup.com/cosmetics-trends-in-china/feed/ 0 20141 TikTok vs Kuaishou: Hottest Short Video Platforms in China https://sekkeidigitalgroup.com/tiktok-kuaishou-hottest-short-video-platforms-for-new-business-opportunity/?utm_source=rss&utm_medium=rss&utm_campaign=tiktok-kuaishou-hottest-short-video-platforms-for-new-business-opportunity https://sekkeidigitalgroup.com/tiktok-kuaishou-hottest-short-video-platforms-for-new-business-opportunity/#respond Mon, 06 May 2024 16:00:17 +0000 https://newsite.sekkeistudio.com/tiktok-kuaishou-hottest-short-video-platforms-for-new-business-opportunity/ Short video platforms are incredibly handy for marketers because these channels typically have high user engagement and retention rates. Douyin and Kuaishou are undoubtedly the most used short video platforms in Mainland China. Marketing on these apps can help brands connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.

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]]> https://sekkeidigitalgroup.com/tiktok-kuaishou-hottest-short-video-platforms-for-new-business-opportunity/feed/ 0 5273 The Future of Female Gaming in China [Top Market Trends] https://sekkeidigitalgroup.com/the-future-of-female-gaming-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=the-future-of-female-gaming-in-china https://sekkeidigitalgroup.com/the-future-of-female-gaming-in-china/#respond Tue, 30 Apr 2024 03:33:31 +0000 https://sekkeidigitalgroup.com/?p=34135 China still holds the title of the world's second-largest online video game market, with an overall annual revenue of $44 billion. The continued development and popularity of this industry are mainly attributed to its growing user base of 772 million. From the themes and characters to the gameplay itself, the majority of games popular in Asia and all over the world seem to cater primarily to the male gender. However, did you know that 46.2% of China’s gaming population are women?

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]]> https://sekkeidigitalgroup.com/the-future-of-female-gaming-in-china/feed/ 0 34135 Women’s Day in China: How Does It Impact Chinese Consumers? https://sekkeidigitalgroup.com/womens-day-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=womens-day-in-china https://sekkeidigitalgroup.com/womens-day-in-china/#respond Mon, 25 Mar 2024 03:56:29 +0000 https://sekkeidigitalgroup.com/?p=33662 Like the rest of the world, China celebrates International Women’s Day on March 8th every year. It’s an official holiday that started with some domestic companies granting female employees a shorter working day.

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]]> https://sekkeidigitalgroup.com/womens-day-in-china/feed/ 0 33662 How to Tap Into China’s Energy Drink Market [Strategies & Trends] https://sekkeidigitalgroup.com/how-to-tap-into-chinas-energy-drink-market/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-tap-into-chinas-energy-drink-market https://sekkeidigitalgroup.com/how-to-tap-into-chinas-energy-drink-market/#respond Wed, 20 Mar 2024 03:54:34 +0000 https://sekkeidigitalgroup.com/?p=33625 Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.

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]]> https://sekkeidigitalgroup.com/how-to-tap-into-chinas-energy-drink-market/feed/ 0 33625 8 New Digital Marketing Trends in China [2024 Insights] https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=new-digital-marketing-trends-in-china https://sekkeidigitalgroup.com/new-digital-marketing-trends-in-china/#respond Mon, 11 Mar 2024 16:00:03 +0000 https://sekkeidigitalgroup.com/?p=29887 With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.

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