digital advertising Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 11 Jun 2024 04:08:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.4 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png digital advertising Archives | Sekkei Digital Group 32 32 211799279 Advertising in China: Best Strategies To Try This 2024 https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-in-china-best-strategies https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/#respond Tue, 28 May 2024 16:00:36 +0000 https://newsite.sekkeistudio.com/advertising-in-china/ China's e-commerce landscape is rapidly evolving, now standing as one of the world's largest markets. This growth has made digital advertising an essential tool to reach modern Chinese consumers. With the growing middle class and increasing purchasing power, the country’s digital ad spending is expected to rise significantly.

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]]> https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/feed/ 0 3075 The Ultimate Guide to WeChat Ads: Key Strategies & Practices https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-ads/?utm_source=rss&utm_medium=rss&utm_campaign=the-ultimate-guide-to-wechat-ads https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-ads/#comments Tue, 11 Jul 2023 16:00:54 +0000 https://newsite.sekkeistudio.com/the-ultimate-guide-to-wechat-moments-ads/ From being a simple messaging app, WeChat has become more than a communication platform. Over time, it turned into a digital space where brands can unlock a wider audience reach. As businesses learn the value of WeChat Advertising, they quickly learn that it requires more than just familiarity. It needs a deep understanding of its intricacies. That's where we come in.

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]]> https://sekkeidigitalgroup.com/the-ultimate-guide-to-wechat-ads/feed/ 3 6497 In-Feed Ads : Industry & Competitors Analysis https://sekkeidigitalgroup.com/in-feed-ads-analysis/?utm_source=rss&utm_medium=rss&utm_campaign=in-feed-ads-analysis Fri, 21 Aug 2020 09:00:59 +0000 https://newsite.sekkeistudio.com/in-feed-ads-analysis/ In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.

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]]> 5763 What is Performance Marketing? Top Channels in China https://sekkeidigitalgroup.com/performance-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=performance-marketing https://sekkeidigitalgroup.com/performance-marketing/#respond Fri, 16 Aug 2019 10:21:51 +0000 https://newsite.sekkeistudio.com/performance-marketing/ As advertising becomes more apparent, businesses are looking past branding to build marketing strategies with measurable results.

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