SEO & SEM Archives | Sekkei Digital Group

Advertising in China: Best Strategies To Try This 2024

David — Tue, 28 May 2024 16:00:36 +0000

China's e-commerce landscape is rapidly evolving, now standing as one of the world's largest markets. This growth has made digital advertising an essential tool to reach modern Chinese consumers. With the growing middle class and increasing purchasing power, the country’s digital ad spending is expected to rise significantly.

The post Advertising in China: Best Strategies To Try This 2024 appeared first on Sekkei Digital Group.

How To Run Baidu PPC Advertising Campaigns [Tips & Strategies]

SDG — Sat, 27 Apr 2024 16:00:15 +0000

Brands must adapt to standard market practices to launch a successful marketing campaign in China. One strategy that can help you do that is utilizing Baidu Ads. Besides a well-thought-out social media strategy, paid advertising tools can help generate high-quality leads and promote brand awareness if appropriate measures are implemented.

The post How To Run Baidu PPC Advertising Campaigns [Tips & Strategies] appeared first on Sekkei Digital Group.

7 China SEO Strategies to Boost Your Brand This 2024

SDG — Mon, 22 Apr 2024 16:00:03 +0000

Boosting your brand’s search visibility in Mainland China isn’t the same as improving your website’s ranking in Google. If you want to build organic traffic from Chinese internet users, you must ensure that your SEO strategy is aligned with the regulations and needs of the local audiences.

The post 7 China SEO Strategies to Boost Your Brand This 2024 appeared first on Sekkei Digital Group.

What is the Best Chinese Search Engine for Marketers in 2024?

SDG — Thu, 21 Mar 2024 16:00:36 +0000

In today's highly competitive business scene, SEM and SEO remain highly effective in attracting potential consumers in China. With many Chinese companies vying for the most efficient way to get their content on top of the search results, foreign brands must pay extra attention to how they handle the country’s distinct digital ecosystem.

The post What is the Best Chinese Search Engine for Marketers in 2024? appeared first on Sekkei Digital Group.

Zhihu Marketing Guide: Unlocking How Chinese Quora Works

SDG — Sun, 25 Feb 2024 16:00:45 +0000

While other marketers typically go for mainstream Chinese social media platforms like Weibo and Douyin, Zhihu presents itself as an underrated tool for digital marketing in China. In 2023, this professional knowledge-sharing platform recorded approximately 110.5 million local internet users utilizing this app monthly to look for in-depth answers to their day-to-day queries.

The post Zhihu Marketing Guide: Unlocking How Chinese Quora Works appeared first on Sekkei Digital Group.

5 Ways Sogou Search Engine Can Boost Your Brand in China

SDG — Mon, 08 Jan 2024 16:00:48 +0000

Baidu is not the only search engine new brands can explore when generating leads or traffic within the Chinese digital landscape. Sogou stands out as a notable alternative, offering unique opportunities to enhance your brand's exposure within the local market.

The post 5 Ways Sogou Search Engine Can Boost Your Brand in China appeared first on Sekkei Digital Group.

Bing vs Baidu: Why Bing Matters in Your SEO Campaigns for China

SDG — Mon, 20 Nov 2023 09:18:00 +0000

As the Chinese search engine landscape continues to evolve, the options you can use for your SEO strategy also go beyond just Baidu. You may not know, but one of the major players making waves in today’s local industry is Microsoft Bing.

The post Bing vs Baidu: Why Bing Matters in Your SEO Campaigns for China appeared first on Sekkei Digital Group.

Baidu SEO Guide: 10 Best Practices in the Chinese Market

SDG — Mon, 16 Oct 2023 16:00:42 +0000

Baidu is a platform you can’t skip when conducting SEO in China. Not only because it’s the dominant player in the market but also due to the fact that it has a more sophisticated search algorithm and extensive database than other search engines in the market.

The post Baidu SEO Guide: 10 Best Practices in the Chinese Market appeared first on Sekkei Digital Group.

What is WeChat Search and how does it work?

David — Mon, 10 Jul 2023 00:47:51 +0000

More often than not, new brands looking to enter the Chinese market choose to utilize search functions from the WeChat app for a more effective branding and SEO strategy. Once you learn how to use and integrate it properly, this feature can generate buzz, drive traffic, and attract new customers more than other Chinese social media platforms. The only problem is it’s not as easy to navigate as you think.

The post What is WeChat Search and how does it work? appeared first on Sekkei Digital Group.

Guide to Baidu SEO Best Practices in China

Clervie Le Du — Thu, 06 Apr 2023 08:16:40 +0000

As China's largest search engine, Baidu is a critical component of any digital marketing strategy targeting Chinese consumers. With over one billion daily active users, the Baidu search engine offers unparalleled reach to businesses looking to expand their presence in China's rapidly growing digital market. However, optimizing your Baidu SEO can be challenging, particularly for businesses without a strong understanding of the Chinese digital landscape. To help you stay ahead of the curve, we've put together a comprehensive guide to the latest Baidu SEO trends for 2023.

The post Guide to Baidu SEO Best Practices in China appeared first on Sekkei Digital Group.