David, Author at Sekkei Digital Group

Advertising in China: Best Strategies To Try This 2024

David — Tue, 28 May 2024 16:00:36 +0000

China's e-commerce landscape is rapidly evolving, now standing as one of the world's largest markets. This growth has made digital advertising an essential tool to reach modern Chinese consumers. With the growing middle class and increasing purchasing power, the country’s digital ad spending is expected to rise significantly.

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How to Promote in the Chinese Wine Market [Strategies & Insights]

David — Tue, 19 Sep 2023 16:00:40 +0000

China’s rapidly developing alcohol market continues to provide exciting business opportunities for foreign wine producers, especially those looking for sustainable ways to export their brands to the Middle Kingdom.

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Top 7 Weibo Campaign Tactics for Foreign Brands in 2023

David — Mon, 18 Sep 2023 10:49:33 +0000

Sina Weibo is one of the largest social media platforms in China. With over 593 million monthly active users, it’s an app foreign marketers must explore if they want to promote their brand and reach local consumers.

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Luxury Watch Market in China [Industry Overview & Marketing Tips]

David — Fri, 15 Sep 2023 09:16:56 +0000

Although Chinese watch brands have gained international recognition over the years, there’s no denying that the country’s local consumer market still strongly prefers foreign luxury watches.

The post Luxury Watch Market in China [Industry Overview & Marketing Tips] appeared first on Sekkei Digital Group.

[Insights from SDG’s Founder] Challenges of Navigating China’s Digital Landscape

David — Tue, 12 Sep 2023 10:46:58 +0000

Global businesses aiming to expand in China often face a common dilemma: how to navigate China’s intricate digital landscape.
In this article, I’ll share my professional perspective on the difference between Western and Chinese digital marketing platforms and discuss how these factors helped shape SDG’s approach to assisting international businesses entering the Chinese market.

The post [Insights from SDG’s Founder] Challenges of Navigating China’s Digital Landscape appeared first on Sekkei Digital Group.

5 Niche Chinese Social Media Platforms for Your Business

David — Tue, 05 Sep 2023 16:00:47 +0000

New Chinese social media apps are emerging, each tailored to its unique niche. Joining these channels will not only increase brand awareness but also help you get closer to your target audience. Here are insights into niche Chinese social media platforms and the different methods foreign companies can use to attract users into patronizing their brands.

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7 Strategies for B2B Marketing in China [Baidu, WeChat, & More]

David — Wed, 30 Aug 2023 16:00:48 +0000

It’s no secret that China’s business scene holds impressive economic power, but did you know that the Chinese B2B market segment plays a huge part in it? In fact, the B2B e-commerce market share in China is expected to grow from 15.5 trillion yuan (2022) to 19.5 trillion yuan (2025). This positive business outlook further empowers B2B companies to capitalize on the continued eagerness of Chinese consumers to shop online.

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Importance of Brand Localization for China

David — Wed, 23 Aug 2023 16:00:50 +0000

Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.

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7 China Retail Travel Market Trends You Must Know This 2023

David — Mon, 21 Aug 2023 07:59:16 +0000

As the pandemic restrictions dwindle, experts quickly noted how inbound and outbound tourism in China is slowly regaining its previous glory. With this positive market insight, Chinese consumers remain among the most sought-after groups in the travel retail industry.

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ShanghaiRanking’s 2023 Global University Rankings [Insights Revealed]

David — Fri, 18 Aug 2023 07:56:34 +0000

On August 15, 2023, ShanghaiRanking Consultancy unveiled the highly anticipated 2023 Academic Ranking of World Universities (ARWU). With over 2500 institutions thoroughly evaluated, this ranking isn't merely a list—it's a roadmap to academic excellence and cross-cultural engagement.

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