Advertising Archives | Sekkei Digital Group

Advertising Laws in China: How Does It Affect Your Brand?

SDG — Thu, 30 May 2024 16:00:19 +0000

No one can deny that the Chinese market is one of the most lucrative business landscapes in the world. Over the years, the country’s growing penetration on local social media and e-commerce channels eventually enticed many foreign brands to start advertising in China.

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How To Run Baidu PPC Advertising Campaigns [Tips & Strategies]

SDG — Sat, 27 Apr 2024 16:00:15 +0000

Brands must adapt to standard market practices to launch a successful marketing campaign in China. One strategy that can help you do that is utilizing Baidu Ads. Besides a well-thought-out social media strategy, paid advertising tools can help generate high-quality leads and promote brand awareness if appropriate measures are implemented.

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How Does Youku Advertising Work? [Account Types and Ad Formats]

SDG — Wed, 17 Apr 2024 03:37:10 +0000

For foreign companies seeking practical advertising options beyond TV commercials, Youku presents an opportunity to reach local Chinese audiences who are inclined to watch professionally produced videos.

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How Does Little Red Book Advertising Work? [Full Guide]

SDG — Sun, 17 Mar 2024 16:00:18 +0000

Did you know that more than 70% of posts in Little Red Book are user-generated content? Looking at this data, it’s apparent that the platform’s massive consumer base of 260 million monthly active users highly prefers word-of-mouth marketing over traditional promotions.

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How To Advertise Medical Products in China [Market Regulations]

SDG — Mon, 19 Feb 2024 03:51:35 +0000

In 2023, approximately $25 billion worth of medical equipment exports came to China from global markets like the United States, Germany, and Japan. And within the same year, the local pharmaceutical market imported foreign medicines valued at over $35 billion.

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Food Advertisements in China: How Does It Work? [Insights & Tips]

SDG — Sun, 04 Feb 2024 05:06:50 +0000

As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?

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The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More]

SDG — Thu, 04 Jan 2024 16:00:19 +0000

Weibo is among the largest Chinese social media platforms next to WeChat. With its high engagement rate and massive 600 million user base, the platform serves as an excellent place for quick and efficient promotion.

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Your Ultimate Douyin Advertising Guide [Formats, Costs, & More]

SDG — Tue, 21 Nov 2023 16:00:50 +0000

Chinese social media platforms are excellent avenues to increase brand awareness for new businesses entering China. However, the Douyin app stands out among many options, specifically for its creative tools, massive user base, and various ad formats.

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Baidu vs Google: 8 Key Differences Brands Should Remember

SDG — Fri, 03 Nov 2023 03:28:39 +0000

Optimizing for search engines is an excellent way to amplify your marketing strategy. However, due to the Great Firewall policy implemented by the Chinese government, the platforms available to local users differ greatly from the West.

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Lead Generation in China: 5 Ways To Get Quality Leads

SDG — Fri, 13 Oct 2023 09:41:35 +0000

China's expansive digital ecosystem offers foreign companies numerous ways to connect with their target audiences. Thanks to this, generating leads is not as complex as before. The only problem is traditional methods aren’t exactly the best way to go, especially now that the local market is highly segmented.

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