KOLs Archives | Sekkei Digital Group

10 Latest Xiaohongshu Trends You Should Know [Insights]

Wed, 05 Jun 2024 02:29:46 +0000

Gone were the days when Xiaohongshu was exclusively for female users looking for shopping tips and reviews about beauty, fashion, and lifestyle trends. Today, this social media app has evolved into a digital marketplace that caters to diverse interests, from food tutorials to online gaming content.

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Top 10 Most Played Online Games in China

Mon, 03 Jun 2024 02:46:38 +0000

The rapid development of China’s digital ecosystem came with the explosive popularity of online games. In fact, this industry attracts over 668 million gamers, which is almost half of the overall Chinese population. Before you venture into the Chinese gaming market, it’s important to know what online games are the most played in China.

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Advertising in China: Best Strategies To Try This 2024

Tue, 28 May 2024 16:00:36 +0000

China's e-commerce landscape is rapidly evolving, now standing as one of the world's largest markets. This growth has made digital advertising an essential tool to reach modern Chinese consumers. With the growing middle class and increasing purchasing power, the country’s digital ad spending is expected to rise significantly.

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Sina Weibo Marketing Guide: Everything You Need to Know

Thu, 23 May 2024 16:00:19 +0000

Sina Weibo was once heralded as the only social media platform in Mainland China, but the rise of WeChat and Toutiao ultimately overshadowed its past glory within the local digital landscape. Nevertheless, despite the arrival of these popular social media platforms, Weibo remains one of the most extensive tools for launching advertising and marketing campaigns. ]

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Top 6 Social Commerce Platforms in China [Marketer’s Guide]

Tue, 21 May 2024 16:00:54 +0000

Online shopping has surged in popularity worldwide because of the convenience brought by social commerce platforms. The ability to view and examine feedback from fellow consumers made these sales channels more credible and reliable in the eyes of modern shoppers.

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520 Festival in China: Unofficial Chinese Valentine’s Day

Mon, 20 May 2024 02:40:51 +0000

Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.

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Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market

Fri, 10 May 2024 16:00:08 +0000

China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.

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Kuaishou Marketing Guide in China

Tue, 07 May 2024 16:00:42 +0000

If you're looking for a live-streaming platform with remarkably steady popularity in China, look no further than Kuaishou. With over 700 million monthly active users in 2024, this video-sharing channel is one of the fastest-growing social media platforms in the country.

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TikTok vs Kuaishou: Hottest Short Video Platforms in China

Mon, 06 May 2024 16:00:17 +0000

Short video platforms are incredibly handy for marketers because these channels typically have high user engagement and retention rates. Douyin and Kuaishou are undoubtedly the most used short video platforms in Mainland China. Marketing on these apps can help brands connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.

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Finding a KOC in China [Step-by-Step Guide]

Mon, 06 May 2024 07:26:03 +0000

Key Opinion Leaders (KOLs) used to be the primary focus of most Chinese influencer marketing strategies. However, with local consumers actively seeking genuine user-generated content, they now view micro-influencers as a more credible source of valuable insights.

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