KOCs Archives | Sekkei Digital Group

10 Latest Xiaohongshu Trends You Should Know [Insights]

SDG — Wed, 05 Jun 2024 02:29:46 +0000

Gone were the days when Xiaohongshu was exclusively for female users looking for shopping tips and reviews about beauty, fashion, and lifestyle trends. Today, this social media app has evolved into a digital marketplace that caters to diverse interests, from food tutorials to online gaming content.

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Sina Weibo Marketing Guide: Everything You Need to Know

SDG — Thu, 23 May 2024 16:00:19 +0000

Sina Weibo was once heralded as the only social media platform in Mainland China, but the rise of WeChat and Toutiao ultimately overshadowed its past glory within the local digital landscape. Nevertheless, despite the arrival of these popular social media platforms, Weibo remains one of the most extensive tools for launching advertising and marketing campaigns. ]

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Top 6 Social Commerce Platforms in China [Marketer’s Guide]

SDG — Tue, 21 May 2024 16:00:54 +0000

Online shopping has surged in popularity worldwide because of the convenience brought by social commerce platforms. The ability to view and examine feedback from fellow consumers made these sales channels more credible and reliable in the eyes of modern shoppers.

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Kuaishou Marketing Guide in China

SDG — Tue, 07 May 2024 16:00:42 +0000

If you're looking for a live-streaming platform with remarkably steady popularity in China, look no further than Kuaishou. With over 700 million monthly active users in 2024, this video-sharing channel is one of the fastest-growing social media platforms in the country.

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TikTok vs Kuaishou: Hottest Short Video Platforms in China

SDG — Mon, 06 May 2024 16:00:17 +0000

Short video platforms are incredibly handy for marketers because these channels typically have high user engagement and retention rates. Douyin and Kuaishou are undoubtedly the most used short video platforms in Mainland China. Marketing on these apps can help brands connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.

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Finding a KOC in China [Step-by-Step Guide]

SDG — Mon, 06 May 2024 07:26:03 +0000

Key Opinion Leaders (KOLs) used to be the primary focus of most Chinese influencer marketing strategies. However, with local consumers actively seeking genuine user-generated content, they now view micro-influencers as a more credible source of valuable insights.

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Opening a Xiaohongshu Store For Your Brand in China [Full Guide]

SDG — Mon, 15 Apr 2024 05:33:29 +0000

Little Red Book has shown rapid development over the past few years. Beyond the 270 million Xiaohongshu users browsing the platform every month, did you know that around 3 million comments are posted daily on this app requesting product links?

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The Basics of WeChat Channels: How Does It Work?

SDG — Wed, 10 Apr 2024 02:51:34 +0000

Now that your brand has an official WeChat account, what’s next? Perhaps you’re wondering how to spruce up your promotions to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through video content.

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9 Little Red Book Marketing Tips For Foreign Brands [Full Guide]

SDG — Thu, 14 Mar 2024 16:00:47 +0000

In an era where user-generated content reigns supreme, social media platforms like Xiaohongshu serve as vital tools for connecting Chinese consumers with foreign brands. With the growing influence of word-of-mouth marketing, genuine product reviews posted on this online shopping app have the power to boost your marketing efforts and generate a positive brand image.

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8 New Digital Marketing Trends in China [2024 Insights]

SDG — Mon, 11 Mar 2024 16:00:03 +0000

With the Chinese market constantly evolving, new digital marketing trends are naturally coming to the surface. The rapid development of the country’s virtual landscape makes it hard for some marketers to keep up. It’s often why you’ll see articles with old or incomplete information.

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