Live streaming Archives | Sekkei Digital Group

7 Top Chinese Industries Worth Entering This 2024

SDG — Tue, 11 Jun 2024 03:49:53 +0000

The Chinese market has a flourishing digital economy that drives a significant portion of this rapid growth. As the world’s largest economy in terms of social media usage, it’s a highly lucrative venture for foreign investors and businesses to explore.

The post 7 Top Chinese Industries Worth Entering This 2024 appeared first on Sekkei Digital Group.

10 Latest Xiaohongshu Trends You Should Know [Insights]

SDG — Wed, 05 Jun 2024 02:29:46 +0000

Gone were the days when Xiaohongshu was exclusively for female users looking for shopping tips and reviews about beauty, fashion, and lifestyle trends. Today, this social media app has evolved into a digital marketplace that caters to diverse interests, from food tutorials to online gaming content.

The post 10 Latest Xiaohongshu Trends You Should Know [Insights] appeared first on Sekkei Digital Group.

Top 10 Most Played Online Games in China

SDG — Mon, 03 Jun 2024 02:46:38 +0000

The rapid development of China’s digital ecosystem came with the explosive popularity of online games. In fact, this industry attracts over 668 million gamers, which is almost half of the overall Chinese population. Before you venture into the Chinese gaming market, it’s important to know what online games are the most played in China.

The post Top 10 Most Played Online Games in China appeared first on Sekkei Digital Group.

Sina Weibo Marketing Guide: Everything You Need to Know

SDG — Thu, 23 May 2024 16:00:19 +0000

Sina Weibo was once heralded as the only social media platform in Mainland China, but the rise of WeChat and Toutiao ultimately overshadowed its past glory within the local digital landscape. Nevertheless, despite the arrival of these popular social media platforms, Weibo remains one of the most extensive tools for launching advertising and marketing campaigns. ]

The post Sina Weibo Marketing Guide: Everything You Need to Know appeared first on Sekkei Digital Group.

Top 6 Social Commerce Platforms in China [Marketer’s Guide]

SDG — Tue, 21 May 2024 16:00:54 +0000

Online shopping has surged in popularity worldwide because of the convenience brought by social commerce platforms. The ability to view and examine feedback from fellow consumers made these sales channels more credible and reliable in the eyes of modern shoppers.

The post Top 6 Social Commerce Platforms in China [Marketer’s Guide] appeared first on Sekkei Digital Group.

Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market

SDG — Fri, 10 May 2024 16:00:08 +0000

China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.

The post Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market appeared first on Sekkei Digital Group.

Kuaishou Marketing Guide in China

SDG — Tue, 07 May 2024 16:00:42 +0000

If you're looking for a live-streaming platform with remarkably steady popularity in China, look no further than Kuaishou. With over 700 million monthly active users in 2024, this video-sharing channel is one of the fastest-growing social media platforms in the country.

The post Kuaishou Marketing Guide in China appeared first on Sekkei Digital Group.

TikTok vs Kuaishou: Hottest Short Video Platforms in China

SDG — Mon, 06 May 2024 16:00:17 +0000

Short video platforms are incredibly handy for marketers because these channels typically have high user engagement and retention rates. Douyin and Kuaishou are undoubtedly the most used short video platforms in Mainland China. Marketing on these apps can help brands connect with a targeted audience, especially young, tech-savvy Chinese consumers who take their phones everywhere.

The post TikTok vs Kuaishou: Hottest Short Video Platforms in China appeared first on Sekkei Digital Group.

Finding a KOC in China [Step-by-Step Guide]

SDG — Mon, 06 May 2024 07:26:03 +0000

Key Opinion Leaders (KOLs) used to be the primary focus of most Chinese influencer marketing strategies. However, with local consumers actively seeking genuine user-generated content, they now view micro-influencers as a more credible source of valuable insights.

The post Finding a KOC in China [Step-by-Step Guide] appeared first on Sekkei Digital Group.

Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China?

SDG — Thu, 25 Apr 2024 16:00:10 +0000

The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. Today, you don’t have to be a famous cosmetic brand like L’Oréal, Estee Lauder, or SK-II to succeed in the Chinese beauty industry. Smaller brands now have a higher chance to excel if they understand the value of personalization.

The post Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? appeared first on Sekkei Digital Group.