Live streams are a common sight on any Chinese social media platform nowadays. This trend stems from the continued preference of the local audience to consume real-time video content, generating a massive user base of 765 million.
How Does WeChat Live Streaming Work? [Guide For New Marketers] Read More
In China’s digital-centric market, online video content has become an essential marketing tool for brands attempting to connect and engage with more local consumers.
5 Best Chinese Streaming Platforms [Insights & Strategies] Read More
When it comes to live-streaming services, the Chinese market is in a league of its own. While the rest of the world has started selling through real-time content during the pandemic, China has been reaping the perks of this trend since 2016.
The Power of Live Streaming and KOLs in China [Market Insights] Read More
