Brands must adapt to standard market practices to launch a successful marketing campaign in China. One strategy that can help you do that is utilizing Baidu Ads. Besides a well-thought-out social media strategy, paid advertising tools can help generate high-quality leads and promote brand awareness if appropriate measures are implemented.
How To Run Baidu PPC Advertising Campaigns [Tips & Strategies] Read More
The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. Today, you don’t have to be a famous cosmetic brand like L’Oréal, Estee Lauder, or SK-II to succeed in the Chinese beauty industry. Smaller brands now have a higher chance to excel if they understand the value of personalization.
Do Chinese Beauty Standards Affect How Women Buy Cosmetics in China? Read More
When WeChat launched Mini-Programs in 2017, it was met with skepticism. Today, this feature has created over 3.5 million sub-applications from various industries. More than 924 million monthly active users are also utilizing it, covering around 90% of the platform’s population.
How to launch WeChat Mini-Program for your brand in China [Guide] Read More
Boosting your brand’s search visibility in Mainland China isn’t the same as improving your website’s ranking in Google. If you want to build organic traffic from Chinese internet users, you must ensure that your SEO strategy is aligned with the regulations and needs of the local audiences.
7 China SEO Strategies to Boost Your Brand This 2024 Read More
The Chinese market has a distinct digital ecosystem. In addition to the native language, the implementation of the Great Firewall policy makes the country’s website localization process more complex and challenging for foreign businesses.
7 Best Practices for Website Localization in China [Full Guide] Read More
For foreign companies seeking practical advertising options beyond TV commercials, Youku presents an opportunity to reach local Chinese audiences who are inclined to watch professionally produced videos.
How Does Youku Advertising Work? [Account Types and Ad Formats] Read More
Little Red Book has shown rapid development over the past few years. Beyond the 270 million Xiaohongshu users browsing the platform every month, did you know that around 3 million comments are posted daily on this app requesting product links?
Opening a Xiaohongshu Store For Your Brand in China [Full Guide] Read More
Over the past year, around 87 million Chinese tourists have flown abroad. This positive tourism outlook is courtesy of the lifted travel restrictions after the worldwide pandemic. Today, Chinese luxury travelers are among the most enthusiastic sectors driving growth in the global hospitality industry.
Hotel Marketing in China: Tapping into Chinese Luxury Travelers Read More
Now that your brand has an official WeChat account, what’s next? Perhaps you’re wondering how to spruce up your promotions to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through video content.
The Basics of WeChat Channels: How Does It Work? Read More
The education industry is among the most prioritized market segments in China. With the local government pushing policies to encourage Chinese students to study abroad, leading international education events opens doors for foreign organizations to explore this lucrative business opportunity.
7 International Education Expo in China Worth Attending This 2024 Read More
