With many Chinese video game companies expanding globally, it’s only natural for foreign developers to get curious about the country’s thriving gaming industry. This $66.13 billion market is dominated by renowned publishers, each highly dedicated to introducing new games every chance they get to maintain the growing demand from China’s gaming population.
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The rapid development of China’s digital ecosystem came with the explosive popularity of online games. In fact, this industry attracts over 668 million gamers, which is almost half of the overall Chinese population. Before you venture into the Chinese gaming market, it’s important to know what online games are the most played in China.
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China still holds the title of the world’s second-largest online video game market, with an overall annual revenue of $44 billion. The continued development and popularity of this industry are mainly attributed to its growing user base of 772 million. From the themes and characters to the gameplay itself, the majority of games popular in Asia and all over the world seem to cater primarily to the male gender. However, did you know that 46.2% of China’s gaming population are women?
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The Chinese gaming market is the second largest in the world, ranking closely next to the United States. With its growing user base of 720 million, it’s no wonder international companies are eagerly finding ways to make their games available in the country.
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