With natural beauty trends dominating the local and global markets, skin care products are becoming more popular among Chinese consumers. The segment continues to show rapid growth every year, making it an indispensable part of China’s beauty and personal care market.
How Can Foreign Skincare Brands Enter China? [Guide & Tips] Read More
China has a distinct digital landscape, but we all know that a good KOL marketing campaign is always an effective strategy to captivate the fragmented Chinese consumer base. Like it or not, Chinese Key Opinion Leaders (KOL) wield substantial influence across major social media platforms in China. And while their prowess molds consumer habits and purchasing decisions, not all popular KOLs suit every brand’s target audience.
9 Hottest KOLs in China That Every Brand Must Work With Read More
Dopamine, or the “feel-good” hormone, has taken a new form in China’s fashion scene. As Gen Zs and millennials continue to find joy in expressing their emotions in vibrant outfits, the perception of Chinese fashion trends has become more than just the fabric or luxury.
5 Facts About Dopamine Dressing Trend in China Read More
In Mainland China, gone were the days when local travelers relied solely on physical booking agencies to plan overseas trips. With the Chinese tourist market regaining its pace after the pandemic, independent travel planning and small-group trips have been getting all the hype.
5 Must-Know Tips to Attract Chinese Tourists [Complete Guide] Read More
From analyzing your competitors to identifying market opportunities, collecting China market intelligence data allows you to gain a better understanding of your target audience. But how exactly can you do it? New businesses looking to enter the local business scene may think latching onto the latest industry trends can amplify their marketing efforts. However, the Chinese market is more complex than that.
China Market Intelligence [Types, Insights, Obstacles, etc.] Read More
China’s growing population and digital readership are the very reason why international authors and publishers are eager to enter the Chinese market. And while its diversity opens opportunities to increase book sales and gain more visibility outside Western countries, selling books in China isn’t as simple as you think.
5 Key Websites to Sell Books in China [Full Marketing Guide] Read More
With over 1 billion people in the country actively surfing the internet, foreign brands planning to venture into China can make informed decisions, acquire a competitive edge, and gain deeper insights by simply conducting market research properly. However, it’s worth noting that the China market is a competitive landscape. Its industry sectors have a broad range of Chinese consumers with distinct needs.
4 Steps to Conduct Market Research in China [Best Practices] Read More
International businesses have a myriad of options to attract local consumers, from traditional advertising methods and social media campaigns to boosting their presence in Chinese search engine platforms. Because of this, it’s not surprising if you haven’t heard of the Toutiao platform until now. However, it’s worth noting that there are over 332 million Toutiao users on the platform as of 2021.
How Toutiao Advertising works for Businesses in China Read More
It’s no secret that China is the biggest e-commerce market in the world. And with the rise of the digital shopping phenomenon, cross-border online shoppers in the country enjoy access to a vast array of foreign goods from international companies. Beyond the allure of affordability, the convenience of online shopping further lured Chinese consumers into patronizing imported goods.
7 Best Cross-Border E-Commerce Platforms in China Read More
Collaborating with top Chinese KOLs is a proven strategy to promote brands in China, but you should know that your marketing plans won’t last long without a well-thought-out approach. Unfortunately, many marketers tend to overlook this problem when executing their campaigns. Regardless if you’re working with the most famous Chinese influencers, numerous factors, ranging from inadequate market knowledge to unclear brand expectations, can derail a KOL marketing campaign completely.
KOL Marketing: Top Mistakes to Avoid in China Read More
